PM Narendra Modi is known to inculcate innovation and strategic approach when it comes to campaigning and promoting for a wider audience. Recently, PM Modi invited Bollywood stars in the Prime Minister Office (PMO) for a meeting to discuss issues related to cinema. The meeting seems to be PM Modi’s masterstroke and a part of a wider strategy to reach out to the ‘Instagram generation’.
— Ranveer Singh (@RanveerOfficial) January 10, 2019
In a similar manner, PM Modi gave an interview to a Facebook and Instagram page, Humans of Bombay, a few days ago. In the interview, PM Modi talked about his personal experience as a kid, his early life and his journey to become the Prime Minister of the world largest democracy. Through this step, the saffron party hopes to establish a connection with the younger generation. Socializing with the rising stars of Bollywood will help PM Modi to appeal to a large number of first-time voters who are set to play a crucial role in the upcoming general elections.
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(2/5)“While growing up, I had a lot of curiosity but very little clarity. I would see army men in their uniforms and think that this was the the only way to serve the country. But as my conversations with the saints and sadhus at the railway station grew deeper, I realised that this too was a world worth discovering. I was undecided, unguided and unclear — I didn’t know where I wanted to go, what I wanted to do and why I wanted to do it. But all I knew, was that I wanted to do something. So I surrendered myself to God and left for the Himalayas at the age of 17. I bid goodbye to my parents as my mother gave me a sweet dish before I left and put a tilak on my forehead to bless my journey. I went wherever God wanted to take me — it was an undecided period of my life but still, gave me so many answers. I sought to understand the world, to understand myself. I travelled far and wide, spent time at the Ramkrishna Mission, met sadhus and saints, stayed with them and began a discovery, inwards. I moved from place to place — I had no roof above my head, but still never felt more at home. I would wake up during Brahma Mahurat, between 3 and 3:45 am, and take a bath in the freezing waters of the Himalayas, but still feel the warmth. I learnt that peace, oneness and Dhyan can be found, even in the simple sound of a waterfall. The sadhus I lived with taught me to align myself with the rhythm of the Universe. So that’s what I did — I aligned and experienced revelations that help me till today. I realised that we’re all tied down by our thoughts and limitations. When you surrender and stand in front of the vastness — you know that you’re a small part of a large universe. When you understand that, any trace of arrogance you have in you melts and then life truly begins. That’s when it all changed. After two years, I returned home with clarity and a guiding force to lead the way.” #TheModiStory
On the other hand, the old guards of the Bollywood like Naseeruddin Shah, Javed Akhtar, and others have time and again raised eyebrows and adopted the tried and tested formula of intolerance while the younger generation and rising superstars have shown immense belief in PM Modi and his leadership. The old guards mostly dominated by left-liberals, always come up with sensations like ‘intolerance’ and they resort to ‘award wapsi’ whenever they find election near. But it seems that these illogical stunts of the old guards are just for the sake of remaining relevant. The recent statement of Naseeruddin Shah is a perfect example of this. Earlier, Naseeruddin Shah had made accused the government of ill-treatment of minorities in India. But when he received brickbats for his comments, he tried to evoke sympathy by declaring himself as an ex-supporter of PM Modi, as he said, “I had great faith in 2014, when he ascended to power. I won’t go so far as to say that my faith has been shaken. I still look forward to the future. I have no regrets about saying what I said. I do not backtrack at all.”
— Vicky Kaushal (@vickykaushal09) January 10, 2019
On December 19, 2018, PM Modi held a meeting with the panel of Bollywood which included actors, producers, and directors. Afterwards, Modi cabinet rationalized the GST tax slabs for the movie tickets.
In the wake of the upcoming Lok Sabha elections, all the political parties are trying their best to connect with the young generation. But PM Modi seems to be a front runner once again. PM Modi’s innovative campaign strategies have always left the opposition baffled. Be it 3-D rallies or ‘Chai Pe charcha’ campaign in 2014 and now holding meetings with Bollywood stars, the Grand Old party seems to be losing in the campaigning itself.
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